Terms & Conditions

These Terms & Conditions (“Terms”) constitute a legally binding agreement between you (“Client,” “you,” or “your”) and Searchmetric (“Company,” “we,” “us,” or “our”), governing your access to and use of the website located at searchmetric.in and any related services, including SEO, AEO, GEO, website development, and digital marketing.

By visiting our website, submitting an enquiry, signing a service proposal or invoice, or engaging us in any capacity, you confirm that you have read, understood, and agreed to these Terms. If you do not agree, please do not use our website or services.

Searchmetric is a digital marketing agency registered and operating in Mumbai, Maharashtra, India. We provide search engine optimisation (SEO), Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), local SEO, Google Business Profile management, website development, and related digital growth services — primarily to businesses in Mumbai and across India.

• Registered address: Mumbai, Maharashtra — 401107
• Email: info@searchmetric.in
• Phone: +91-8779257216

We offer the following primary services:

• Local SEO & Google Maps Optimisation
• Real Estate SEO (Mumbai)
• Hospital, Doctor & Clinic SEO (Mumbai)
• Coaching Institute SEO
• Drone Manufacturer SEO
• AEO — Answer Engine Optimisation (for AI tools like ChatGPT, Gemini)
• GEO — Generative Engine Optimisation
• Website Development & Redesign
• Google Business Profile (GBP) Management
• Content Creation & On-Page SEO
• Free SEO Audit (non-binding diagnostic report)

The scope, deliverables, timelines, and pricing for each engagement are defined in the individual service proposal or statement of work agreed upon between the parties. These Terms apply alongside, and are not replaced by, any such proposal.

By engaging Searchmetric, you represent that:

• You are at least 18 years of age.
• You have the legal authority to enter into this agreement on behalf of yourself or your organisation.
• The information you provide is accurate, complete, and current.
• Your use of our services complies with all applicable laws and regulations in India.

To enable us to deliver services effectively, you agree to:

• Provide accurate business information, access credentials (e.g., Google Search Console, Google Analytics, GBP), and marketing materials as reasonably requested.
• Respond to communications and requests in a timely manner. Delays caused by late client responses may affect deliverable timelines without constituting a breach by Searchmetric.
• Not engage multiple conflicting SEO agencies for the same target keywords or geographic area without prior written disclosure.
• Ensure that your website, products, and business practices comply with all applicable laws, including consumer protection, advertising standards, and sector-specific regulations.
• Not instruct us to use deceptive, spammy, or black-hat SEO techniques that violate Google's or any other platform's guidelines.
• Maintain ownership and take responsibility for all content published on your own website and social channels.

6.1 Fees

All fees are as agreed in your service proposal and are quoted in Indian Rupees (INR) unless stated otherwise. Fees are exclusive of applicable taxes (GST).

6.2 Payment Terms

• Monthly retainer fees are due in advance at the beginning of each billing cycle.
• One-time project fees (e.g., website development, one-time audit) are payable as per the milestones defined in the proposal — typically 50% upfront and 50% on completion.
• Invoices must be paid within 7 calendar days of issuance unless otherwise agreed.
• Late payments may attract a delay fee of 2% per month on outstanding balances.

6.3 Refund Policy

• All fees paid are non-refundable once work has commenced for that billing period or project milestone.
• Free SEO audits are provided at no charge and carry no financial obligation.
• If Searchmetric is unable to deliver a service due to our own fault, we will credit or re-perform the relevant deliverable at our discretion.
• No refunds are issued for dissatisfaction with ranking outcomes, as search engine rankings are subject to factors outside our control.

7.1 Our Intellectual Property

All content on searchmetric.in — including text, graphics, logos, images, case studies, reports, methodologies, and code — is owned by Searchmetric or its licensors and protected under applicable Indian intellectual property laws. You may not reproduce, distribute, or create derivative works without our prior written consent.

7.2 Client-Owned Deliverables

Upon full payment of all outstanding amounts, any creative deliverables produced exclusively for you (e.g., website content, custom graphics) become your property. However, Searchmetric retains the right to display the work in our portfolio unless you request otherwise in writing.

7.3 Tools & Proprietary Processes

Our internal workflows, auditing frameworks, reporting templates, and software tools remain the exclusive property of Searchmetric at all times, regardless of engagement.

7.4 Client Content Licence

By providing us with your logos, images, brand materials, or business information, you grant Searchmetric a non-exclusive, royalty-free licence to use such content solely to perform the agreed services.

Both parties agree to keep confidential all non-public information received from the other party in connection with the services (“Confidential Information”). This includes business strategies, pricing, customer data, and technical details.

Confidential Information may not be disclosed to any third party without prior written consent, except:

• Where required by applicable law or court order.
• To employees or contractors who need it to deliver the services and are bound by equivalent confidentiality obligations.

This obligation survives termination of the engagement for a period of 2 years.

SEO, AEO, and GEO are long-term strategies influenced by numerous external factors — including Google algorithm changes, competitor activity, and the quality of your website. We do not guarantee specific rankings, traffic volumes, lead counts, or revenue outcomes.

• Past results shared in case studies or sales materials are illustrative and not a promise of future performance.
• Timelines for visible improvements are estimates only.
• We commit to applying best-practice, ethical SEO methodologies and providing regular reporting — but not to specific SERP positions.

To the fullest extent permitted by applicable law, Searchmetric's total aggregate liability to you — whether in contract, tort, or otherwise — arising from or in connection with the services shall not exceed the total fees paid by you in the three months immediately preceding the event giving rise to the claim.

We shall not be liable for any:

• Loss of revenue, profits, or business opportunities.
• Loss of data or goodwill.
• Indirect, incidental, special, consequential, or punitive damages.
• Penalties imposed by search engines for violations you directed or caused.
• Failures resulting from your delay in providing required access, materials, or approvals.

Nothing in these Terms limits liability for fraud, death, or personal injury caused by our gross negligence.

You agree to indemnify, defend, and hold harmless Searchmetric and its directors, employees, contractors, and agents from and against any claims, damages, losses, penalties, and costs (including reasonable legal fees) arising out of:

• Your breach of these Terms.
• Your violation of any third-party right, including intellectual property or privacy rights.
• Your website content, products, services, or business practices.
• Any inaccurate information you provided to us.

Our website and reports may contain links to or references to third-party websites and tools (e.g., Google Search Console, Ahrefs, SEMrush). We are not responsible for the content, accuracy, privacy practices, or availability of those external resources. Their inclusion does not constitute endorsement.

We use third-party analytics and advertising platforms (including Google Analytics and Google Ads) as part of our service delivery. Your data may be processed by these platforms subject to their own terms.

13.1 Termination by Client

You may cancel an ongoing retainer with 30 days' written notice. Any work completed and invoiced up to the termination date remains payable.

13.2 Termination by Searchmetric

We may suspend or terminate services with 14 days' written notice for any reason. We may terminate immediately if you:

• Breach these Terms and fail to remedy the breach within 7 days of notice.
• Fail to pay invoices after a 14-day grace period.
• Instruct us to engage in unethical or illegal practices.
• Become insolvent or cease trading.

13.3 Effect of Termination

On termination, all fees accrued become immediately due. We will return your login credentials and provide a handover of completed deliverables. Provisions relating to IP, confidentiality, liability, and dispute resolution survive termination.

These Terms are governed by and construed in accordance with the laws of India, specifically the laws applicable in the state of Maharashtra. Any disputes shall be subject to the exclusive jurisdiction of the courts of Mumbai, Maharashtra.

Before initiating formal legal proceedings, both parties agree to attempt good-faith resolution through direct negotiation for a period of 30 days from written notice of the dispute.

If unresolved, disputes shall be referred to binding arbitration under the Arbitration & Conciliation Act, 1996 (India). The arbitration shall be conducted by a sole arbitrator mutually agreed upon, in the English language, in Mumbai. The arbitral award shall be final and binding on both parties.

Neither party shall be liable for delays or failures in performance caused by circumstances beyond their reasonable control, including natural disasters, pandemics, government actions, power or internet outages, strikes, or algorithm changes by search engines. The affected party shall notify the other promptly and resume performance as soon as practicable.

Searchmetric reserves the right to update these Terms at any time. When we make material changes, we will update the “Last updated” date at the top of this page. Continued use of our website or services after changes take effect constitutes acceptance of the revised Terms. We encourage you to review this page periodically.

These Terms, together with any signed service proposal or agreement, constitute the entire agreement between you and Searchmetric with respect to the subject matter herein and supersede all prior representations, discussions, and agreements, whether oral or written.

If any provision of these Terms is found to be invalid, unlawful, or unenforceable by a court of competent jurisdiction, that provision shall be modified to the minimum extent necessary to make it enforceable. All other provisions shall remain in full force and effect.

If you have any questions, concerns, or requests relating to these Terms, please contact us:

• Email: info@searchmetric.in
• Phone: +91-8779257216
• Address: Mumbai, Maharashtra — 401107, India