Thane Multi-Speciality Hospital: 320% More OPD Enquiries
A 200-bed hospital in Thane was losing patients to newer hospitals ranking above them on Google Maps. We rebuilt their local SEO and specialty page content — results in 4 months.
The Challenge
Despite being operational for 15 years, their Google Business Profile was incomplete, specialty departments weren't discoverable on Google, and they had fewer reviews than a clinic that opened 6 months ago.
What We Did
Optimised all 12 specialty department GBP services, created individual specialty landing pages targeting patient search terms, implemented a review collection system, and fixed all NAP inconsistencies across 40+ directories.
Results
- 320% increase in OPD enquiries coming from Google Maps
- Ranking in top 3 for 25+ specialty-specific patient searches
- 180+ new Google reviews, 4.7★ average rating
- All 12 specialty departments now discoverable individually on Google
- Cardiac and orthopaedic departments now rank #1 in Thane
“Before Searchmetric, a newly opened clinic nearby was outranking us. Now we dominate every specialty search in Thane. The difference in OPD footfall is visible.”
Client Details
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